Sales Training and the Management of Sales
"He can sell sand to the Arabs" or can he?
“Selling is one of the most complex human interactions there is.”
So why would you go into such a situation under-prepared?
So many salespeople today are thrown in the deep-end with little or no idea of the skills required to be successful in this role, in fact, many people if asked would honestly tell you that they, in fact, don’t sell but offer customer service.
Unfortunately, sales have managed to get itself a bit of a bad reputation over the years (and with some justification) much of this reputation, however, has come not from highly trained and skilled salespeople but from poorly trained and managed salespeople.
How many people have suffered at the hands of the salesperson who calls at your house and almost the only way to get them out is to physically throw them out? This is not the behaviour of a highly skilled professional but the actions of a misguided individual.
The reverse is of course also true the person who doesn’t know the first thing about their product and clearly from the behaviour does not even believe in the product they are trying to persuade you to buy.
There is a very small minority of people who are naturally good salespeople, who have developed the interpersonal skills (although these people often overplay them and can be manipulative) and necessary structures to be successful salespeople. For the vast majority of us, however, we do need some help in the direction in how to become successful.
Would you like to know more?
The following are areas in which we currently have specialists working. Other areas of learning and development are available upon request. For further details please click here.