More or Less by Matrix Development
A Eureka Moment - graphic image by Martin Richardson of ARTMART

In the Moment

More or Less – Communication

I, like many people have ideas and thoughts that pop into my head. 

I have decided to write down (the ones that are publishable and legal), so I don’t forget them and they may be of assistance to you.

I was pondering the famous quote ‘less is more’ the phrase is often associated with the architect and furniture designer Ludwig Mies Van Der Rohe.  The statement refers to the simplicity of design and is how Apple designed its products under Steve Jobs and Sir Jonny Ives.  But simple is never easy, as Einstein said ‘if you can’t explain something simply then you probably don’t understand it.’

It’s great when there is a four-word catchy statement that everyone thinks they understand, only to find it’s their interpretation and that other people have a view of its meaning. Everyone then thinks they are right because it’s easy to understand a simple statement; less is less in this situation.

The reality is while a short, catchy statement is always useful to remind people of what they are involved in (Apple’s “Ding the Universe” statement) you have to know what the background to this is (see In The Moment “Does your handle have a suitcase” article). If you haven’t got the detail (and believe it) behind your statement,  the strength of your phrase is similar to tissue paper, when tested even gently it will fail.   

More is More which gives you the ability to drive Less is More.  

You can read further articles in the series by following this link - In the Moment

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