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decision making by Matrix Development
A Eureka Moment by Martin Richardson of ARTMART

In the Moment

Decision Making – The Duck Rule

I, like many people have ideas and thoughts that pop into my head. 

I have decided to write down (the ones that are publishable and legal), so I don’t forget them and they may be of assistance to you.

Pochard ducks in the New River in North London - photo taken by Barrie

A number of years ago, a good friend of mine had a problem with someone they knew. They would say things like ‘I just don’t know’ ‘I am not really sure’ and ‘I just don’t get them’. Of course when you’re not involved its easy to say ‘well you know what you should do’ or ‘if I were you I would…’, but when you’re in the middle of it, it’s never easy.  

I used the old statement: 

If it looks like a duck,  it walks like a duck and sounds like a duck then is probably a duck.  (I added some colour to this to emphasis the point!)

The statement gives some sound advice, look for three separate sources of information, in this case looks, walks and sounds and if they are all telling you the same thing, treat it as such.  Occasionally you will miss a Pochard but in the main you will always be right about your ducks.

You can read further articles in the series by following this link - In the Moment